Top 10 most popular motorcycle brands in the USA - 2025

Top 10 most popular motorcycle brands in the USA based on sales volume, brand recognition, and a significant presence in the market.

This list is based on general industry trends, common sales reports (though specific numbers vary), and the sheer number of bikes seen on U.S. roads. It's a combination of cruiser, touring, sport, and off-road segments.

Here are the top 10 most popular motorcycle brands in the USA, generally reflecting their market presence:

1. Harley-Davidson: Undisputed leader in the cruiser and touring segments, with immense brand loyalty and a deeply ingrained culture in the U.S.
2. Honda: A powerhouse across almost all segments (cruisers, sportbikes, dirt bikes, touring, scooters) known for reliability and a wide range of models.
3. Yamaha: Another strong Japanese contender with a diverse lineup, excelling in sportbikes (YZF series), dirt bikes, and various other categories.
4. Kawasaki: Famous for its powerful Ninja sportbikes, but also very popular in dirt bikes, cruisers, and utility vehicles.
5. Suzuki: Offers a strong range of sportbikes (GSX-R), cruisers (Boulevard), and dual-sport models.
6. BMW Motorrad: Dominant in the adventure touring (GS series) and sport touring segments, known for premium quality and technology.
7. Triumph: A resurgent British brand popular for its modern classics, naked bikes, and adventure models.
8. Indian Motorcycle: Harley-Davidson's primary competitor in the American cruiser and touring market, experiencing significant growth.
9. KTM: A leading brand for off-road and adventure motorcycles, gaining considerable traction in street performance bikes as well.
10. Ducati: Known for its high-performance, stylish sportbikes, naked bikes, and adventure models (Multistrada), appealing to a premium segment.